About HAMLET

The “Interreg IPA CBC Programme Italy-Albania-Montenegro” is a trilateral cross-border cooperation Programme co-funded by the European Union through the Instrument for Pre-Accession Assistance (IPA) in the programming period 2014-2020. The Programme is designed in the framework of the European strategy for smart, inclusive and sustainable growth (Europe 2020).

It aims to assist participating countries in meeting their national 2020 targets, fostering cross-border cooperation across the editerranean, in view of pre-accession of Albania and Montenegro to the European Union. The Programme is aligned with the broader macro-regional EU Strategy for the Adriatic and Ionian Region (EUSAIR), and helps Adriatic-Ionian regions of Italy, Albania and Montenegro to achieve growth by building on the 4 EUSAIR thematic pillars: “Blue Growth”, “Connecting the Region”, “Environmental Quality”, “Sustainable Tourism”.

The Programme Managing Authority is Puglia Region – Department for Economic Development, innovation, education, training and employment. HAMLET project is developed under the programme and will implement the specific objective for boosting attractiveness of natural and cultural assets to improve a smart and sustainable economic development.

HAMLET project addresses the valorization of historical centers, villages and small towns through the sustainable development of tourist and economic sector, highlighting the environmental and cultural assets of the territories selected. By developing a common strategy of tourism management, the project aims to boost the cooperation and networking between Italy, Albania and Montenegro, bringing up to the same standard the level of products and services offered, reunited under a unique cross-border brand identity, able to identify Adriatic area peculiarities. At the same time, the introduction of the selected areas into the tourist circuit will boost the local economy, with positive effects of the employment and will halt the current social impoverishment.

Main Outputs

–    Cross border branding strategy
–    New tourist offer strategy 
–    Package of services for accessibility and tourist valorisation
–    Cross border model for enhancement of local craft traditions

Project Partnership

Lead Partner

Ministry of Culture(AL) – Ministria e Kultures (AL)

Project Partners

1. Ministry of Culture(ME) – Ministarstvo kulture (ME)
2. Pugliapromozione Agency(IT) – Agenzia Pugliapromozione (IT)
3. Urban Research Institute(AL) – Shoqata e Kerkimeve Urbane (AL)
4. National Confederation of Crafts and Small and Mediumsized enterprises Association Bari Province – Confederazione Nazionale Artigianato e PMI Provinciale Bari (IT)

Associated Partners

1. Union of Municipalities of Montenegro (ME)
2. Puglia Region – Department Tourism, economy of culture and valorization of territory (IT)